Melissa Kathryn Nigro
Melissa Kathryn Nigro
email_layout.jpg

Email Design

While working at Shotgun Players, I concepted and designed emails to advertise the plays. To create the emails, I would come up with a few messaging options, run them by the rest of staff, and then look through our photo archive and the script of the show for materials to come up with a tagline and advertising copy.

Our patrons received these emails at least once a week, so I was constantly looking for new ways to share the same information.

Our patrons received these emails at least once a week, so I was constantly looking for new ways to share the same information.

flowchart.jpg
topgirls_stats_new2.jpg
mechanics1.jpg
heartshaped3.jpg
antigonick1.gif
Often we would need to advertise two shows at one time, and I would look for thematic parallels in the scripts.

Often we would need to advertise two shows at one time, and I would look for thematic parallels in the scripts.

I would also look for representative quotes from the show's characters, or come up with snappy descriptions to sum them up.

I would also look for representative quotes from the show's characters, or come up with snappy descriptions to sum them up.

heartshaped4.gif
rover5.gif
rover6.gif
antigonick.gif
letters_from_cuba.jpg
Before a show opened, we didn't have a lot of visual material to work with. I looked for ways to use the imagery we did have to make the emails arresting and dynamic.

Before a show opened, we didn't have a lot of visual material to work with. I looked for ways to use the imagery we did have to make the emails arresting and dynamic.

mousetrap3.gif
mousetrap2.gif