For this project with Bay Area Children’s Theatre, I worked on the art direction and execution of assets for a retelling of Charlie and the Chocolate Factory. This retelling put the focus on the joy of Charlie's moment of discovery, and our marketing focused on capturing that nostalgic holiday charm.
I took inspiration from old Quality Street candy ads and the art style of Mary Blair to evoke the energy and retro vibe of the production.
Each show had a photobooth with props in the lobby. I used art from the poster to create a magical space for children to pose in.
For props, I created oversized versions of the candy and had them printed on sintra.
For press, I staged and edited publicity photos featuring Juan Castro, who played Charlie Bucket.
For a special New Year's Performance, I made a variant of the art to advertise the event.