Melissa Kathryn Nigro
Melissa Kathryn Nigro
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Willy Wonka

For this project with Bay Area Children’s Theatre, I worked on the art direction and execution of assets for a retelling of Charlie and the Chocolate Factory. This retelling put the focus on the joy of Charlie's moment of discovery, and our marketing focused on capturing that nostalgic holiday charm.

 I took inspiration from old Quality Street candy ads and the art style of Mary Blair to evoke the  energy and retro vibe of the production.

I took inspiration from old Quality Street candy ads and the art style of Mary Blair to evoke the energy and retro vibe of the production.

Each show had a photobooth with props in the lobby. I used art from the poster to create a magical space for children to pose in.

Each show had a photobooth with props in the lobby. I used art from the poster to create a magical space for children to pose in.

For props, I created oversized versions of the candy and had them printed on sintra.

For props, I created oversized versions of the candy and had them printed on sintra.

For press, I staged and edited publicity photos featuring Juan Castro, who played Charlie Bucket.

For press, I staged and edited publicity photos featuring Juan Castro, who played Charlie Bucket.

For a special New Year's Performance, I made a variant of the art to advertise the event.

For a special New Year's Performance, I made a variant of the art to advertise the event.

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